MTV Mental Health Activation

Year: 2023

Description: Approximately 800,000 users, mainly girls aged 13-17, engaged with our mental health AR experiences that we made for MTV’s Mental Health Action Day in coordination with The STEAM Connection. Our aim is to encourage healthy technology use and inspire students’ creativity in STEM, culture, and mental health. This mental health filter allowed students to use augmented reality to visualize their powers after successfully completing mental health prompts. We were recognized as a part of MTV’s Metaverse category for our innovative approach of using augmented reality as a method of introducing youth to grounding methods through social media.

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